INITIATIVES & ECOSYSTEM PATHWAYS
PROGRAMS PORTFOLIO
A connected portfolio of basketball, culture, and community initiatives designed to develop talent and strengthen the African basketball ecosystem.
* Statuses clearly designated per operational readiness
ACTIVE PROGRAM
1v1 Tournament
THE ONE: 1v1 Championship Series
High-Stakes Isolation Knockout Tournament
THE ONE is an elite 32-player single-elimination tournament that crowns the undisputed king of the court. Combining tournament pressure with live court-side Afrobeats DJs, streetwear pop-ups, and recorded performance metrics.
TARGET AUDIENCE
Elite competitive ballers, streetball standouts, university players
EXECUTION FORMAT
32-Player Single Elimination • Games to 21 • 12-Second Shot Clock
CORE PILLARS
• High Stakes
• Fast Pace
• Player Exposure
• Urban Music
Currently accepting player & team expressions of interest
Partner On This Program →